Social Media Optimization Services
If you think, you do not need a social media optimization for your website, you are most probably mistaking.
A huge part of today’s Internet surfers use social media such as Facebook, LinkedIn MySpace, YouTube, Digg, Flickr and del.icio.us (by the time I name them all there will be new ones that are not in the list), blogs and podcasts, social networking sites and media communities, designed to be disseminated through social interaction. Now, what Social Media Optimization Services can do for you is help you find a direct way to communicate your message(s) to all these people.
Social Network Marketing:
Social network marketing or social level marketing, is an advertising method that makes use of social network service and to increase their web presence. This ranges from direct advertising on social networking sites, viral web and email marketing, word of mouth, or providing niche social networking sites focused around the item being advertised. Social networks like Facebook, LinkedIn, MySpace are getting more and more popular by the day. According to a 2009 CMO Survey, currently 3.5% of marketing budgets is spent on social media marketing, with that figure predicted to grow to 6.1% within 12 months and 13.7% within five years.
Social Bookmarks Marketing:
Consider Social bookmarking services as a mix of your browser’s bookmarks and a way to share them online. People can subscribe to check your bookmarks, which is a great way to distribute your content to targeted audiences. There are sites like StumbleUpon and del.icio.us, which also include some social bookmarking tools, allowing members to tag content, share it with others, and find similar information.
Blogging/Podcasting/Video Blogging:
Blogs (of any kind, no matter if they are written, podcasts, or video blogs, or a combination of it all) are great way to build a community interested in your content. RSS gives you the opportunity to distribute your content to huge audience with a simple effort.
Viral Video Marketing:
Viral marketing is definitely one of the most powerful ways to market online. Video and its viral nature, on the other hand, has become an integral part of every well developed viral marketing strategy. What was once started as a negligible piece of the advertising pie has grown to become a million dollar industry as millions and millions of people do spend a lot of time watching short video clips on the web.
Viral video marketing is something you should never forget! Once prepared and uploaded, these videos can generate all by themselves, a huge amount of viewers, interested in your content, products or services. With video sharing sites like YouTube, MetaCafe and Vimeo it is just a matter of time before you reach directly your potential customers. Now, if you just add a video clip to your webpage or blog, or YouTube, you will benefit from a tiny fraction of the opportunity that exists. In the same way that you optimize your web sites and blogs for the major search engines like Google, Yahoo! and MSN, you also have to optimize the presentation of your video clips in order to be found through searches within social network community sites.
Microblogging Marketing:
Micro-blogging is a combination of social networking, instant messaging and blogging. Microblogging services such as Facebook and Twitter are expanding at a way faster range than expected. Whether it is a small business, a service or a product, Micro-blogging is a really good way to market it!
